You Need Online Content, Like Everyone Else Recent data shows that more and more online companies are utilizing blogs to reach their audiences. However, it seems as though everyone takes a different approach to digital content. Here are a few of the most popular approaches to using online content to help promote your business. Using [...]
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The Brands We Love and Why We Love Them
On Monday, our branding pro Anne Moss gave us a little team tutorial, which got us thinking about which brands we love and why. Here’s a list of some of our favorites: Feel Tough with Under Armour Several of us on the impression Marketing team are runners, so we’ll admit that we are biased about [...]
On Monday, our branding pro Anne Moss gave us a little team tutorial, which got us thinking about which brands we love and why. Here’s a list of some of our favorites: Feel Tough with Under Armour Several of us on the impression Marketing team are runners, so we’ll admit that we are biased about [...]
Home page priority areas for your website content
Content is still king with search engine marketing (SEM). But what about the placement of content regarding the conversion of your target market? The following graph shows you how the eye tracks a web page and where the priority areas are. This visual was developed from a series of brain mapping tests that tracked eye [...]
Content is still king with search engine marketing (SEM). But what about the placement of content regarding the conversion of your target market? The following graph shows you how the eye tracks a web page and where the priority areas are. This visual was developed from a series of brain mapping tests that tracked eye [...]
What to look for in a website design company
Effective website development takes skills from a number of disciplines: Good writing, SEO knowledge, design, programming, technical know how, analytical ability and marketing. Many talk about hiring a “website designer” or “website design company” and that is just one small part of the development process. You need a website development team, not just a designer. [...]
Effective website development takes skills from a number of disciplines: Good writing, SEO knowledge, design, programming, technical know how, analytical ability and marketing. Many talk about hiring a “website designer” or “website design company” and that is just one small part of the development process. You need a website development team, not just a designer. [...]
Do you like the new facebook timeline?
I have to say I do not love it. I have never liked banners that were really deep because it puts so much of the information below the fold. It’s harder to find basic information and it just does not seem to have an easy-to-follow hierarchy. From an admin point of view it is not [...]
I have to say I do not love it. I have never liked banners that were really deep because it puts so much of the information below the fold. It’s harder to find basic information and it just does not seem to have an easy-to-follow hierarchy. From an admin point of view it is not [...]
Overwhelmed by Social Media?
We hear this all the time. “I don’t have time to babysit all this social media!” It can be very time consuming so here are some tips to make it less so. At this writing, social media means Facebook, Twitter, Pinterest, LinkedIn, You Tube (although technically this could also be considered a search engine) Blogging [...]
We hear this all the time. “I don’t have time to babysit all this social media!” It can be very time consuming so here are some tips to make it less so. At this writing, social media means Facebook, Twitter, Pinterest, LinkedIn, You Tube (although technically this could also be considered a search engine) Blogging [...]
